We scanned 10 Shopify stores doing $1M+ in revenue. Here's what we found.
Every store on this list is successful. Real brands, real customers, products that sell. But when we ran each one through a scan across mobile, tablet, and desktop, we found 55 bugs that real customers are hitting right now.
Not hypothetical issues. Not "best practice" recommendations. Actual broken things on live stores. Here's what came up.
The results
| Store | Bugs Found |
|---|---|
| Beardbrand | 16 |
| Chubbies | 11 |
| Buffalo Jackson | 8 |
| Ridge Wallet | 6 |
| Hexclad | 3 |
| Bombas | 3 |
| True Classic | 3 |
| Cuts Clothing | 2 |
| Shinesty | 2 |
| Vuori | 2 |
| Total | 55 |
Cookie banners are blocking the thing they're supposed to protect
The most common pattern we found - and the most ironic. Cookie consent banners, designed to protect customers, kept showing up directly on top of the content customers came to see.
Beardbrand had it worst. On mobile, their cookie banner wasn't covering a headline or nudging some secondary text out of the way. It was sitting on top of the shopping cart. A customer who'd already picked their products and tapped checkout couldn't see their cart contents, prices, or quantities. Just a consent popup where their order summary should have been.
Hexclad's banner was covering their "Shop Now" button on tablet. Bombas had their cart failing to load on tablet entirely - different cause, same outcome. Customer ready to buy, website says no.
A cookie banner that blocks your checkout isn't compliance. It's just a very expensive way of turning people away at the door.
Seven out of ten stores had broken content on at least one device
These stores have mobile layouts. That's not the issue. The issue is that having a mobile layout and having a mobile layout that actually works are two different things.
Cuts Clothing's hero carousel - the main product showcase on their homepage - was completely blank on tablet. Not slow to load. Not misaligned. Just blank. Shinesty had entire product sections rendering as empty space. Vuori's Livvy Dunne collection page had product listing slots showing as empty on mobile - a high-traffic influencer collab page, the kind you'd expect extra polish on.
Tablet traffic is roughly 10-15% of most ecommerce stores. That's not a rounding error. That's real customers landing on what looks, to them, like a half-built website.
Missing reviews - the quiet one that probably hurts the most
Buffalo Jackson, Ridge Wallet, and Beardbrand all had customer reviews and star ratings missing on mobile product pages.
Desktop looked fine. That's where everyone checks. Reviews loaded, stars visible, social proof intact. But on mobile they were gone - either not rendering at all, or loading so far below the fold there was no indication they were even there.
Think about the customer who found the product through an Instagram ad and landed on mobile with no reviews visible. They're making a buy-or-bounce decision based on a page that's fundamentally different from the one you designed and tested. You think you have reviews. They're not seeing them.
Conflicting information is costing you conversions you'll never trace
Chubbies had free shipping messaging in two different places on the same page saying two different thresholds. Header said one thing, footer said another.
This sounds minor. It isn't. When a customer sees conflicting shipping information they don't assume it's a glitch - they hesitate. That moment of "wait, which one is actually true?" is small individually and significant at scale. If you're doing serious volume, that hesitation is playing out across thousands of sessions every day. It doesn't show up as a bounce in your analytics. It just quietly drags your conversion rate down in a way that's almost impossible to attribute correctly.
A 500 error on product images. At Hexclad.
Not slow images. Not missing alt text. Actual server errors - HTTP 500s - failing to serve product images on tablet.
Hexclad is one of the most recognizable DTC cookware brands out there. Real budget, real team, real infrastructure. And their product images were failing with server errors on a device category representing meaningful traffic, probably for longer than anyone realized. Nobody caught it because nobody on the team was systematically browsing the store on tablet specifically looking for broken images. It just sat there.
The technical debt hiding underneath
Almost every store had a secondary layer of issues that don't break the experience visibly but affect performance and discoverability over time.
Hundreds of images missing width and height attributes, causing layout shifts that hurt load times. Incomplete meta tags. Analytics requests firing incorrectly and creating data gaps. Missing image alt text at serious scale - 198 images at Hexclad, 101 at Bombas.
None of these stop a customer from buying today. They just make the store a little slower, a little harder to find, and a little more fragile than it needs to be.
What this actually means
These aren't struggling stores. They're brands that have figured out the hard parts - product, marketing, fulfillment. The bugs we found aren't signs of neglect. They're signs of what happens when you're actually running a company and moving fast.
The real problem is that nobody is experiencing the store the way a new customer does. Your team tests on the devices they own. You check the flows you already know. Nobody is systematically going page by page, device by device, looking for the thing that's been quietly hurting conversions for months.
That's the gap. Not laziness - just the fact that nobody built the habit, or the tooling, to look.